Content

Health Care Opinion Leaders Poll

Award Amount: $91,000
Approval Date: July 13, 2004
Start Date: August 1, 2004
End Date: July 31, 2005
Harris Interactive, Inc.
111 Fifth Avenue, 8th Floor
New York, New York 10003
Principal Investigator: Kinga Zapert, Ph.D.

A proposed Health Care Opinion Leaders Poll, developed in conjunction with Harris Interactive, Inc., will help the Fund advance public debate over crucial health policy issues and, in the process, enhance the foundation's visibility and relationships with experts and key audiences. Project staff will establish a panel of high-level experts across multiple sectors and regularly sample their opinions on major policy issues. This vehicle will be augmented with commissioned commentary from survey participants, with a focus on innovative, solution-oriented thinking. Poll results and commentaries will be posted on the Fund's Web site and disseminated to Fund audiences through e-mail alerts. http://www.harrisinteractive.com